The Dark Alleys of Madison Avenue: Understanding Malicious Advertisements

From Botnets.fr
Jump to navigation Jump to search

(Publication) Google search: [1]

The Dark Alleys of Madison Avenue: Understanding Malicious Advertisements
Botnet
Malware
Botnet/malware group
Exploit kits
Services
Feature
Distribution vector Advertising
Target
Origin
Campaign
Operation/Working group
Vulnerability
CCProtocol
Date 2014 /
Editor/Conference Internet Measurement Conference
Link http://cs.ucsb.edu/~kapravel/publications/imc14 zarras.pdf (Archive copy)
Author Apostolis Zarras, Alexandros Kapravelos, Gianluca Stringhini, Thorsten Holz, Christopher Kruegel, Giovanni Vigna
Type Scientific paper

Abstract

Online advertising drives the economy of the World Wide Web. Modern websites of any size and popularity include advertisements to monetize visits from their users. To this end, they assign an area of their web page to an advertising company (so called ad exchange) that will use it to display promotional content. By doing this, the website owner implicitly trusts that the advertising company will offer legitimate content and it will not put the site’s visitors at risk of falling victims of malware campaigns and other scams.

In this paper, we perform the first large-scale study of the safety of the advertisements that are encountered by the users on the Web. In particular, we analyze to what extent users are exposed to malicious content through advertisements, and investigate what are the sources of this malicious content. Additionally, we show that some ad exchanges are more prone to serving malicious advertisements than others, probably due to their deficient filtering mechanisms. The observations that we make in this paper shed light on a little studied, yet important, aspect of advertisement networks, and can help both advertisement networks and website owners in securing their web pages and in keeping their visitors safe.

Bibtex

 @article{Zarras2014BFR364,
   editor = {Internet Measurement Conference},
   author = {Apostolis Zarras, Alexandros Kapravelos, Gianluca Stringhini, Thorsten Holz, Christopher Kruegel, Giovanni Vigna},
   title = {The Dark Alleys of Madison Avenue: Understanding Malicious Advertisements},
   date = {02},
   month = Dec,
   year = {2014},
   howpublished = {\url{http://cs.ucsb.edu/~kapravel/publications/imc14_zarras.pdf}},
 }